Choose a real estate social media manager by the work they will own: strategy, content creation, publishing, reporting or a combination. A useful proposal makes those responsibilities explicit and explains what still needs your input.
Decide which work you want to hand over
Write down the tasks that interrupt your week. You may need ideas and templates you publish yourself, or someone to turn listing details and photos into scheduled posts. Those are different scopes. Ask whether captions, revisions, stories, reels, community replies and paid campaigns are included rather than assuming that “management” covers everything.
Ask to see the approval process
A real estate post can depend on a current listing status, an approved photograph or a detail only the agent knows. Agree on who supplies those facts, who checks them and when approval is due. Ask how a scheduled post is stopped if a property goes under contract or a client requests a change. Keep a named person responsible for the final facts.
Keep control of your business accounts
Use the platform’s supported account roles when sharing access. Keep account ownership with your business and agree on what happens to files, calendars and permissions when the engagement ends. Ask which work you will receive in editable form and which tools or subscriptions you will need.
Ask what reporting will help you decide
A report should connect each number to a decision. Reach can help you compare distribution, while profile visits, website visits and inquiries show different parts of the path to a conversation. Agree on the goal before judging results. A follower total alone cannot explain whether your content reached the people you serve.
Compare the full scope before comparing fees
Check the number of profiles, content formats, revision process, required assets and communication cadence. Read renewal and cancellation terms alongside the package description. Ask what is billed separately. This makes a strategy-only package easier to compare with an ongoing publishing service.